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Thursday, February 16, 2006

FOOD FOCUSED

This is what the Wilde Roast Cafe is in the process of doing. What does this mean: To be food focused? It started with looking back to the original mission of the cafe: To be a gathering place for the GLBT community and Allies, with quality in every area: space, decor, service, food, and drinks. So, after two years we realized that we were happy with what we had made, but we were not looking at what we set out to become. We are not making changes to make people mad at us, just trying to focus on what we set out trying to achieve.

To become FOOD FOCUSED Dean and I are pushing our chefs to do some changes to the food to bring it up to a higher level, look for new specials. We are also looking into taking our wine and coffee to a higher level by introducing wine flights and press coffee. We are excited about our changes and refocusing: moving from coffeehouse to restaurant level food and drink.

I remember back about ten years when the owner of Cafe Weird did the FOOD FOCUS and became Cafe Barbette. I was not happy; "What is she doing to my favorite hang-out?" I loved taking my young Oliver (my boxer who just died) to Weird and meeting new people. Well, we are not changing to that extreme, just becoming a little more restaurant and a little less coffeehouse.

I am sorry if we can't be a study place/coffeehouse, but it just was not our mission and we found out we can't stay in business with that model. Just because all of the tables are filled doesn't mean we are making a profit. Please try to understand or talk to me in the cafe.

Stay tuned!

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518 Hennepin Ave. E., Minneapolis, MN 55414
612.331.4544
oscar@wilderoastcafe.com